Accenture Acquires Unlimited to Further Bolster its CRM and Customer Relevance Capabilities

LONDON, U.K.; April 10, 2024 – Accenture (NYSE: ACN) has acquired Unlimited, the award-winning integrated
customer engagement agency, which will become part of Accenture Song—the world’s largest tech-powered creative 
group. The acquisition will enhance Accenture Song’s ability to scale its offerings and unlock greater value from
generative AI. With deep expertise in behavioral science, customer strategy and CRM activation, the acquisition of
Unlimited further bolsters Accenture Song's capabilities to drive marketing transformation, relevance, and growth for its
clients.

Terms of the transaction were not disclosed.